You have a great product or service but without proper marketing, your customer may never find you. Marketing is essential but most entreprenerurs aren't marketers. That's where I come in.
Together we will create a plan tailored for your business goals and produce marketing material to help tell your story. Your marketing plan will be a solid foundation for your business.
PERFORM SWOT ANALYSIS
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis provides you with a birds-eye-view of your business operations and strategies and identifies where it is positioned in the market. A competitive analysis is essential to strategically position your business ahead of its competition. Clearly defined advantages and unique benefits of your business aids in effective marketing efforts.
IDENTIFY TARGET MARKET
Identifying a target market is too broad of a term these days and what businesses really need to do is identify their Buyers Persona. A Buyer’s Persona is an avatar of your ideal customer and will aid in pivotal advertising decisions for your business.
BUILD YOUR BRAND
Your brand is your company’s identity. It’s your logo, your product, the colors pallet, your message and your buyers persona. It is the emotional connection between your company and your customers. Building a powerful brand is an art because it is both intuitive and technical. Together we will develop a brand that best represents your company, keeping ahead of competition.
The first step is to come up with marketing goals for your business. We will use your brand as a vehicle to share your message with your market. Depending on the nature of your business, there are different approaches to acquiring new customers. We will identify your ideal marketing mix by choosing the best techniques to reach your goal.
A successful marketing campaign takes careful and strategic planning. It begins with identifying your goals and is followed by a strategic plan to achieve those goals. Data is collected throughout the campaign to analyze results and strategize efforts for future campaigns.