You have a great product or service but without proper marketing, your customer may never find you. Marketing is essential but most entreprenerurs aren't marketers. That's where I come in.
Together we will create a plan tailored for your business goals and produce marketing material to help tell your story. Your marketing plan will be a solid foundation for your business.
PERFORM A SWOT ANALYSIS
A competitive analysis is essential in strategically positioning your business ahead of your competition. By analyzing your competition, you can better identify your advantage and highlight that unique benefit in your marketing efforts. A competitive analysis is a part of your SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats. This analysis will give us a birds eye view of your business and where it stands in the market. This is a major key in developing marketing tactics for your business.
IDENTIFY YOUR TARGET MARKET
Identifying a target market is too broad of a term these days and what businesses really need to do is identify their Buyers Persona. This is a major strategy for marketing in today’s world. A Buyer’s Persona is an avatar of your ideal customer and will aid in pivotal advertising decisions for your business.
BUILD YOUR BRAND
Your brand is your company’s identity. It’s your logo, your product, the colors you use, your message and your target market. It is the emotional connection between your company and your customers. Building a powerful brand is an art because it is both intuitive and technical. Together we will develop a brand that best represents your company, keeping ahead of competition.
CREATE A MARKETING STRATEGY
The first step is to come up with marketing goals for your business. We will use your brand as a vehicle to share your message with your market. Depending on the nature of your business, there are different approaches to acquiring new customers. We will identify your ideal marketing mix by choosing the best techniques to reach your goal.
DESIGN A MARKETING CAMPAIGN
A successful marketing campaign takes careful and strategic planning. Together we will go through the motions of creating a campaign for your business. Whether your goals are to make sales or raise awareness, your campaign will be designed to reach your unique goal.